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Personalisation: Smart Digital Marketing

personalisation

Online consumer behaviour has evolved over the past few years. Consumers now expect more from website experiences. From fast load times to a personalised and more tailored user experience. In this post I am going to talk about the latter of the two, personalisation. Personalisation is the art of tailoring user experience to one’s digital profile or digital footprint. It ... Read More »

2015: Open the Floodgates of Digital Marketing Creativity

digital-creative

You are probably bored of reading soothsaying digital marketers hyping the next big thing for 2015.  It’s that time of the year! But, don’t worry. This post isn’t about digital marketing predications. But rather a calls for arms for digital marketers to tap into their creativity side in 2015. Some are already doing it. And if you are not, let’s ... Read More »

5 Useful Resources for Surefooted Digital Marketing Research

surefoot

The research phase of a digital marketing plan is often one of the important. It is at this stage that you find out key information about your target market such as demographic information, social and economic information, browser habits and social media engagement. Having your research qualified by real data will help inform the later stage of your digital marketing ... Read More »

Digital Marketing Project 2: DIY Product Photography

Clarisonic

Last week I wrote a post about a digital marketing project I started  for my girlfriends blog, marykindacontrary.com. The project is moving along slowly but surely. She has picked a WordPress theme called Isabelle. The theme is fully responsive and has many of the features that we are looking for. We may have to purchase some additional plugins though, such as ... Read More »

Canva: The Review

canva review

Canva is an ingenious platform that helps you design images for your blog, social media posts and accounts. I started using it a couple of months ago and it has now become an integral part of my blogging process. For example,  I created the above image in a matter of minutes using the Canva interface and a photograph I took ... Read More »

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